Search Engine Optimisation and Web Development

Web Site Promotion

Most commonly, web site marketing is achieved by promotion of the web site to search engines.

When someone types in a few keywords in a search engine, you want your web site to well placed in the search results, if your web site is relevant to that query. It used to be that simply getting the Meta Tags right on a web page was enough. Today, web site promotion is the cornerstone part of a web site's search marketing strategy. It focuses on the last pieces of the puzzle. It should include content creation, reciprocal links, and search engine submission. But before these steps can take place, you need to ensure the foundation for success has been properly laid.

Web Site Promotion - What you need to Know

Before being promoted, a web site needs to ensure the following steps have been taken, and properly executed:

  • A strategy for building a web site.
  • A search engine marketing plan.
  • An optimisation plan which includes ongoing, scheduled maintenance comprising:
    • Design - You need to ensure that your service or SEO consultant keeps up on all the things that the search engines look for, and ensures nothing in the design of your web site conflicts with these rules.
    • Ethical Web Promotion

we offer our clients

  • cross browser support
  • dynamic sites in PHP
  • database development with MySQL
  • tableless design with CSS and XHTML
  • improvement in link popularity
  • speedy indexing by search engines
  • a business-like approach
  • fixed fee contract
  • strong consultancy style
  • code of practice