Search Engine Optimisation

A good web site is worthless unless it is visible to Search Engines. It is, therefore, important to devise a search engine optimisation strategy which will ensure your site has the best possible chance of being found when potential customers browse the internet.

What does search engine optimisation mean?

Search Engine Optimisation (SEO) is the activity of improving your website’s ranking on search engine listings and increasing site traffic. By enhancing awareness and the ‘searchability’ of your site you increase visitor numbers.

Currently half of the world’s population has access to the web, almost 90% of whom find websites and the information they need through search engines. Google alone facilitates around 91 million searches daily.
“81.7% of users will start a new search if they can’t find what they are looking for in the first 3 pages”
Source eConsultancy.
SEO techniques, therefore, enhance a website’s “visibility” to search engines and maximise the chances that keywords searches will pull up your site.

Many so called Search Engine optimisation (SEO) experts claim that all you need to do is register with multiple search engines to enjoy increased Search Engine Rankings. The problem is, if your web site is not search engine friendly, then it will not be seen by Google, Altavista, Yahoo or any of the other search engines.

It is important that your site has good clean HTML which validates – that is has no html errors.
Either use the W3 validator or W3C Tidy. Both are excellent tools and should be in every web developers tool box.

Other Search optimisation companies will guarantee No1 or at least first page with Google. Unfortunately, it is not possible to guarantee any such claims. Furthermore, it can take several months for any new site to be ranked by Google. IY e-Solutions can, however, ensure that your website will have the best chance of being indexed and ranked by the other search engines until Google is satisfied that your site is bona fide.

By being systematic in our approach to search engine optimisation, we have obtained first page rankings for our clients on Google, Yahoo, MSN, and other search engines. Indeed, we have been able to obtain number 1 in many instances.