Search Engine Optimisation & e-Marketing
IY e-Solutions offers a range of services designed to increase your website’s chances of being seen by search engines.
The correct search engine optimisation Service Package selection depends on the size of your proposed or existing website, and how much optimisation your web site requires. We ensure that the service you select meets your needs. See our code of practice.
On Page Optimisation
- Developing meta description and on page keyword strategy
- Page anchors and page linking
- Registering your web site with key search engines (Google, Yahoo. MSN etc)
- DMOZ submission to ensure that other search engines find your site
- Submission to social network sites where appropriate
- Submission to directories
- Addition or geo tags
- Add xml sitemaps readable by search engines
- Add other search engine friendly tools
e-Marketing
We can offer the following emarketing support.
- Consultancy advice on ongoing web marketing strategy.
- Link building campaigns.
- Insight to major search engines and trends in search engine marketing.
(note search engine algorithms are closely guarded secrets, subject to much myth and rumour and change without notice). - Advice on the setup and management of Adword (PPC) campaigns. This is likely to be an important element of the short to medium term strategy.
- Development of link building strategy, identifying of relevant directories and related websites.
- Monthly monitoring of effectiveness of content, description and keywords.
- Monthly review of directories and related web sites and add as appropriate.
- Review link popularity monthly.
- Monitor Google page ranking, Alexa rankings and web statistics.
- Monthly client reviews.