Independent e-Marketing Consultancy
IYES e-Solutions offers independent advice on how to increase your website’s internet presence.
The correct search engine optimisation startegy depends on the size of your proposed or existing website, and how much optimisation your web site requires. Above all it must be geared to match your business objectives.
We advice you on an appropriate optimisation strategy and ensure that the service you select meets your needs.
For example we can advise you on:
On Page Optimisation
which includes
- Developing meta description and on page keyword strategy
- Page anchors and page linking
- Registering your web site with key search engines (Google, Yahoo. MSN etc)
- DMOZ submission to ensure that other search engines find your site
- Submission to social network sites where appropriate
- Submission to directories
- Addition or geo tags
- Add xml sitemaps readable by search engines
- Add other search engine friendly tools
e-Marketing
We advise on your web marketing strategy – e.g.
- Link building campaigns.
- Insight to major search engines and trends in search engine marketing.
(note search engine algorithms are closely guarded secrets, subject to much myth and rumour and change without notice). - Advice on the setup and management of Adword (PPC) campaigns. This is likely to be an important element of the short to medium term strategy.
- Development of link building strategy, identifying of relevant directories and related websites.
- Monthly monitoring of effectiveness of content, description and keywords.
- Monthly review of directories and related web sites and add as appropriate.
- Review link popularity monthly.
- Monitor Google page ranking, Alexa rankings and web statistics.
- Monthly client reviews.
