Search Engine Optimisation and Web Development

IY e-Solutions

Ethical Web Promotion

Trying to use ethical web promotion techniques can be extremely difficult at times. The rewards of being found at the very top of the search engines can make it tempting for SEO companies and web designers alike to use methods which may eventually spoil the search engine results, and ultimately have their own sites penalized.

Unethical methods used have changed over the years from same coloured text as backgrounds, to doorway pages to IP filtering. The most common marketing ploy used by SEO companies offering a guaranteed first page ranking in Google is to use doorway pages.

To combat unethical web sites, search engines have updated their methods of finding and eradicating the sites that are guilty of cheating the system and are punishing them by downgrading their sites.

It could be argued that what the search engines are doing is in itself unethical by showing bias against sites which have seemingly circumvented their algorithms.

As we have to play the game by the rules which the Search Engines lay down, we deliver strategies based on the following 5 basic rules of ethical website promotion. By following these guidelines your website will never be punished on search engines, no matter what algorithmic changes may happen.

5 basic rules of SEO