Fancy a cocktail in Glasgow?
Posted: under Projects.
The Aria cocktail bar is part of the new Artto Hotel in Glasgow’s city centre. The hotel commissioned a new website and iyes was selecetd to undertake its search engine optimisation and web marketing programme.
The site went live on May 5th and already the bar has a first page entry in Google for Cocktail Bar Glasgow and is one of only 4 bars on page 1 for that key phrase out of 711,000 results.
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May 26 2009
DB Studio no 1 Google
Posted: under Projects.
After three short weeks, “DB Studio” is no 1 on Google. Given that there are over 22 million results returned, that is not a bad result.
In fact there are 6 references to the website on page 1 which is all helping to drive traffic to the site.
Traffic has seen a significant increase since the new site was launched which has been marketed using both internet and conventional marketing.
The initial search engine optimisation strategy has been to get the ne brand name of DB Studio as high as possible in the rankings and build on that with the phrases that are key to this graphic design and Brand Identity consultancy.
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May 26 2009
DB Studio SEO Success
Posted: under Projects.
As part of the new branding of the DB Studio website, it was important to get the new name recognised by the search engines.
The company had a new domain to match its new identity and for a few weeks prior to launch this was pointed at a one page teaser designed to have the domain recognised prior to launch. The first sign of success was the indexing of the new site by the major sites within a week of the site going live. Googling DB Studio gives a page one result as of 15th May – two weeks since going live. No 6 out of 22 million results is a noteable success this early in the campaign. We will be reporting on progress over the following weeks.
We achieved this by a targetted on page optimisation strategy in what is a very crowded market place for the name. Meta titles, description and keywords were all matched to page content but with especial emphasis on the company name at this stage. This will be developed further over the coming months as the web site is crawled and moves up the rankings.
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May 15 2009
DB Studio – a new CMS
Posted: under Projects.
As part of the revamping of the new DB Studio web site, we rebuilt the content management system. This involved looking at taking a fresh look at what the client needed and how to make it easier to use. The result is a very clean simple portal with lots of white space and simple, easy to use navigation. It maintains the theme and feel of the main website thus emphasing the new brand image.
In addtion, to what can be seen, we improved the coding for speed of use and security. Improved page load was achieved by reducing the amount of code on the page and using tableless layout, W3 compliant and cross browser compliant.
The original CMS used FCKEditor but an early version that was incompatible with Safari. Being a design house, naturally the team uses Macs and they were unaware that the CMS was not working as designed. FCEditor has We have added the latest version – currently 2.6.4 which has full compatibility with Safari.
A new feature in their site was adding dynamic header metas to the main page of the site. The portfolio page showcases current work being undertaken and it is driven from the database. This resulted in a large number of pages having the same meta headers and clearly was a wasted opportunity for search engine optimisation. Now that this facility has been added we can customise the met information for each page. The emphasis is on simplicity and ease of use for the client.
In addition, the url was converted to a search engine friendly format using a combination of new php code and Rewriterule in the httpd.ini file.
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May 15 2009
DB Studio
Posted: under Projects.
Completed the rebuild of db-studio.co.uk. This was part of a rebranding exercise by DB Advertising.
Overhaul and finessing of look and feel of their website.
Just waiting now to see how Google et al rank new site.
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May 01 2009
Long Tail key phrases -Operahouse
Posted: under Projects.
New indie band – Operahouse – from Marrakesh records – needed a boos in the search engines. Problem is that there are a large number of entries for opera houses!
However, adding “the band” to the search phrase brings the band’s website up at no 2 (just behind its MySpace entry).
The Band Opera House
Also their new album Escape from the Sun has been launched and it is no 1 in Google for Escape from the sun opera house.
Their single Genius Child makes no 5 in Google.
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Apr 21 2009
Guitar care and string cleaning
Posted: under Projects.
As part of our e-marketing programme for The Swipe – a guitar care/string cleaning product from String Clean Ltd, we have uploaded a demo of how it works.
This is an important part of our search engine marketing strategy as YouTube is now the second largest search engine!
This addition, has already boosted the presence of The String Cleaner.
In parallel. we have uploaded the same video to MySpace.
The site itself is at The Swipe
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Apr 21 2009
Whitehousestudios Website Revamp
Posted: under Projects.
Using one of our new web templates, we revamped the website of White House Studios. Fresh look, more impact for this aerial and commercial photography firm.
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Apr 16 2009
String Cleaner – No 1 in Google
Posted: under Projects.
Our client, String Clean Ltd, needed better page rankings for their string cleaner – The Swipe.
On page optimising has led to No 1 on Google for the search term “guitar string cleaner” – over 275,000 results and no2 for “string cleaner” – 6.4 million results.
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Apr 16 2009
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