Book Source
Posted: under Projects.
BookSource.net is a book distribution company based in Scotland but with a worldwide market. We are currently undertaking a web marketing exercise.
A month after undertaking a comprehensive on page optimisation and search engine optimisation exercise, the website is at the top of the searceh engine rankings.
At time of writing it is no 1 on Yahoo (out of 62 million results) and no 4 on Bing. So far top of page 2 in Google and rising (watch this page for updates).
This is a surprisingly competitive sector and long tailed phrases are the key to success.
The sit has taken longer to index in Google than is normal and we are monitoring closely to gauge the pattern.
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Mar 12 2010
Happell Products
Posted: under Projects.
Asked to assist with the optimisation of a small website promoting the products of sculptural wall designer.
The seearch engine strategy was to concentrate on the key markets and services. On indexing the site after optimisation, the site was page 1 for all key phrases and no 1 for the most important key words.
No 1 Google for key phrases 3d tiles and sculptural wall tiles.
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Mar 12 2010
New Web Marketing Project
Posted: under Projects.
Just started a web marketing project for leading hosting company. We will be involved in analysis and monitoring of statistics of new campaigns. These could be in the form of micosites, banner or Adwords. The focus of the project is the immediacy of the reporting with samples being taken very quickly after commencement in order than any fine tuning can take place. End of the month will be too late.
This is an exciting project for IY e-Solutions and demonstrates our credentials as web marketeers. We will be reporting on progress in the coming months.
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Sep 11 2009
Director Level Jobs Portal
Posted: under Projects.
We are currently working with CorporateEagles in the design and build of a new portal for senior executives and Board level directors.
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Sep 02 2009
Google Maps Tracking
Posted: under Projects.
Two of our websites are blogs charting the progress of two sailing yachts Jalan-Jalan and SY Concerto. Almost simultaneously, they each requested the facility to have people track their progress.
Using the Google map protocol and a combination of php and kml scripts this was embedded in a blog page.
There are a number of options which can be utilised in tracking depending on the number of co-ordinates that are in the code. In open waters it can be set up as a “track” but with coast hopping, it is better ste up as a number of points – otherwise one can have the track going over land – never a good thing with a yacht.
Although, the skippers forward the co-ordinates to me for uploading, this can be done simply by the crews – providing the co-ordinates are written in a specific fashion – and uploaded using ftp.
See where Jalan-Jalan and SY Concerto are currently.
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Sep 02 2009
Spanish version of the Swipe
Posted: under Projects.
As a large proportion of the hits for The Swipe – guitar string cleaner – are from Spanish speaking countries, changes were made to the code to allow the inclusion of Spanish text to the site. These include Spanish language meta headers. eg Limpiador de Cuerdas de Guitarra is Guitar string cleaner.
The code is driven by a neat piece of php coding which recognises the langauge chosen by the user.
As El Swipe is currently no 1 in Google.es, we are confident that this strategy will drive even more traffic to the site.
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Sep 02 2009
Fancy a cocktail in Glasgow?
Posted: under Projects.
The Aria cocktail bar is part of the new Artto Hotel in Glasgow’s city centre. The hotel commissioned a new website and iyes was selecetd to undertake its search engine optimisation and web marketing programme.
The site went live on May 5th and already the bar has a first page entry in Google for Cocktail Bar Glasgow and is one of only 4 bars on page 1 for that key phrase out of 711,000 results.
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May 26 2009
DB Studio no 1 Google
Posted: under Projects.
After three short weeks, “DB Studio” is no 1 on Google. Given that there are over 22 million results returned, that is not a bad result.
In fact there are 6 references to the website on page 1 which is all helping to drive traffic to the site.
Traffic has seen a significant increase since the new site was launched which has been marketed using both internet and conventional marketing.
The initial search engine optimisation strategy has been to get the ne brand name of DB Studio as high as possible in the rankings and build on that with the phrases that are key to this graphic design and Brand Identity consultancy.
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May 26 2009
DB Studio SEO Success
Posted: under Projects.
As part of the new branding of the DB Studio website, it was important to get the new name recognised by the search engines.
The company had a new domain to match its new identity and for a few weeks prior to launch this was pointed at a one page teaser designed to have the domain recognised prior to launch. The first sign of success was the indexing of the new site by the major sites within a week of the site going live. Googling DB Studio gives a page one result as of 15th May – two weeks since going live. No 6 out of 22 million results is a noteable success this early in the campaign. We will be reporting on progress over the following weeks.
We achieved this by a targetted on page optimisation strategy in what is a very crowded market place for the name. Meta titles, description and keywords were all matched to page content but with especial emphasis on the company name at this stage. This will be developed further over the coming months as the web site is crawled and moves up the rankings.
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May 15 2009
DB Studio – a new CMS
Posted: under Projects.
As part of the revamping of the new DB Studio web site, we rebuilt the content management system. This involved looking at taking a fresh look at what the client needed and how to make it easier to use. The result is a very clean simple portal with lots of white space and simple, easy to use navigation. It maintains the theme and feel of the main website thus emphasing the new brand image.
In addtion, to what can be seen, we improved the coding for speed of use and security. Improved page load was achieved by reducing the amount of code on the page and using tableless layout, W3 compliant and cross browser compliant.
The original CMS used FCKEditor but an early version that was incompatible with Safari. Being a design house, naturally the team uses Macs and they were unaware that the CMS was not working as designed. FCEditor has We have added the latest version – currently 2.6.4 which has full compatibility with Safari.
A new feature in their site was adding dynamic header metas to the main page of the site. The portfolio page showcases current work being undertaken and it is driven from the database. This resulted in a large number of pages having the same meta headers and clearly was a wasted opportunity for search engine optimisation. Now that this facility has been added we can customise the met information for each page. The emphasis is on simplicity and ease of use for the client.
In addition, the url was converted to a search engine friendly format using a combination of new php code and Rewriterule in the httpd.ini file.
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May 15 2009
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