Long Tail key phrases -Operahouse

Posted: under Projects.

New indie band – Operahouse – from Marrakesh records – needed a boos in the search engines. Problem is that there are a large number of entries for opera houses!

However, adding “the band” to the search phrase brings the band’s website up at no 2 (just behind its MySpace entry).
The Band Opera House

Also their new album Escape from the Sun has been launched and it is no 1 in Google for Escape from the sun opera house.

Their single Genius Child makes no 5 in Google.

Comments (0) Apr 21 2009


Guitar care and string cleaning

Posted: under Projects.

As part of our e-marketing programme for The Swipe – a guitar care/string cleaning product from String Clean Ltd, we have uploaded a demo of how it works.

This is an important part of our search engine marketing strategy as YouTube is now the second largest search engine!

This addition, has already boosted the presence of The String Cleaner.

In parallel. we have uploaded the same video to MySpace.

The site itself is at The Swipe

Comments (0) Apr 21 2009


May the Force be with you.

Posted: under News.

If it had been 1st April I could have understood it, but how scary is report that 10 members of staff of Strtahclyde Police have stated that their religion is Jedi! Does this not scare the hell out of you?

Comments (0) Apr 17 2009


Whitehousestudios Website Revamp

Posted: under Projects.

Using one of our new web templates, we revamped the website of White House Studios. Fresh look, more impact for this aerial and commercial photography firm.
white house studios -aerial photography

Comments (0) Apr 16 2009


String Cleaner – No 1 in Google

Posted: under Projects.

Our client, String Clean Ltd, needed better page rankings for their string cleaner – The Swipe.
On page optimising has led to No 1 on Google for the search term “guitar string cleaner” – over 275,000 results and no2 for “string cleaner” – 6.4 million results.

Comments (0) Apr 16 2009


What’s in a name?

Posted: under News.

There has been much debate on WebProWorld SEO forum about keywords as domain names.

We believe that branding is more important than targetting a specific key word in your domain. The biggest brands on the net do not have key words as their domain – Twitter being a major case in point. Brand new, huge traffic and a brand rather than a key word or phrase.

Even Matt Cutts of Google is ambivalent about this strategy.
“If you’ve got an existing solution that works for you, it’s not really worth going back to change your urls. It may worth considering when you’re doing a new site.”
Watch this video:
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Comments (0) Apr 16 2009